How to Build References and Improve Local SEO

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Citations, Social Media & Foundational Link Building

In our blog post, we explain how to build and optimize references on platforms like Google My Business and Yelp, emphasizing the importance of accurate, consistent business details for improving local SEO. We outline steps such as citation building, using Web 2.0 links, and ensuring NAP consistency. Best of all, all the actionable content we cover is free to implement across these platforms, making it easy for businesses to enhance their online presence without additional costs.


The blog post provides assistance for the following platforms:

  1. Google My Business
  2. Yelp
  3. Bing Places
  4. Apple Maps
  5. Facebook


It includes free strategies to optimize references, citations, and NAP (Name, Address, Phone) consistency across these services to improve local SEO and online visibility.



For more details, check out the full post here.

Location: Canada